Insights and outlooks on software development


On Joel on Software and perfect marketing

Friday, November 28, 2008 by Thomas L

Joel Spolsky posted a really interesting article some time ago. He gives a tip about a way to focus your development and says "oh, by the way, we have a new feature in our Copilot product". That's a ingenious way to push market information to the readers of his blog. The community who reads the blog feels that they have won something on reading the tip, and by a coincidence they learn that Joel now has a new Copilot release. So I'm not so sure that Seth Godin is the only "marketing guru extraordinaire" over there.

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